Help us spread joy with coconuts

The Role

Our Regional Sales Managers are talented, constantly in-market and spread across a lot of territory. We need a leader who will set the bar, hold the team to it, and build out the bench as we add markets. You'll report directly to our CEO and work closely with our Director of Distribution, Director of Key Accounts, and Director of Marketing.

Responsibilities

• Lead, coach and hold accountable our team of Regional Sales Managers, setting clear territory goals and reviewing them weekly
• Build the sales operating system: KPIs, scorecards, cadence, CRM hygiene and reporting that tell us exactly where we stand by market, distributor and account
• Design incentive and commission structures for the team and for distributor sales forces that reward the right behaviors (PODs, velocity, reorders, new accounts)
• Own the annual and quarterly sales plan by market, and the depletion forecast that feeds production
• Recruit, hire and onboard new RSMs, reps, and brand ambassadors as we expand into new markets
• Partner with distributor leadership on goals, blitzes, incentive programs and market reviews
• Turn data (depletions, IRI/scan data, distributor reports) into clear actions for the field
• Get in the market: ride with RSMs and distributor reps, run work-withs, and close key accounts yourself
• Report to the CEO and leadership team on performance, pipeline and team health
• Work with the Director of Marketing to create the sales collateral and in-market POS you need to hit your goals

The Ideal Candidate

• 5+ years in beer, wine, spirits or RTD sales, including 3+ years managing a field sales team
• Supplier-side experience strongly preferred; distributor-side leadership experience valued
• Deep command of three-tier distribution, depletions, chain and independent execution, and distributor management
• A builder of systems: you've set up KPI dashboards, sales cadences and comp plans, and can show the results
• Direct, demanding and fair. People want to work for you and they work hard for you.
• Startup or emerging brand experience is a big plus

Requirements

• Must be 21 years of age or older
• Willing to travel extensively (~30%), including nights and weekends as needed
• Comfortable with CRM, Excel/Sheets and distributor reporting tools

Compensation

• Base salary: $85,000- $145,000, depending on experience
• Annual bonus target of approximately 20% of salary
• Incentive equity
• Health insurance and benefits
• Car allowance plus a travel and entertainment budget

The Role

Texas is SUNBOY's biggest opportunity. We have a strong partnership with H-E-B, distributor partners in place, and a lot of state left to win. You'll own the territory: building our distributor relationships, growing chain and independent accounts, and putting SUNBOY in front of as many Texans as possible.

Responsibilities

• Build and maintain strong relationships with each of our Texas distributor partners and their sales teams
• Grow and service our chain business, starting with H-E-B: in-stocks, displays, programming and new placements
• Identify, target, onboard and support new on- and off-premise accounts, including retail stores, bars, restaurants and venues
• Develop and execute a territory sales plan that hits volume, POD and new-account goals
• Run tastings, presentations and events that build awareness and drive trial
• Ride with distributor reps, run work-withs and blitzes, and keep SUNBOY top of mind in their book
• Oversee SUNBOY brand ambassadors in your market
• Report regularly on sales performance, market insights and competitor activity
• Attend industry trade shows and events to network and promote SUNBOY

The Ideal Candidate

• Friendly, confident, curious and outgoing
• Highly motivated and target driven
• Excellent communication, negotiation and relationship skills
• 5+ years working with alcohol distributors and/or 5+ years of supplier-side experience
• Existing relationships in the Texas market and familiarity with TABC rules strongly preferred
• Startup beverage brand experience

Requirements

• Must be 21 years of age or older
• Must live in Texas
• Must be willing to make SUNBOY top priority
• Must be enthusiastically willing to travel extensively within the territory
• Must work independently and manage time effectively in a remote environment
• Must have and maintain a working vehicle and a clean driving record
• Must have night and weekend availability as needed
• Must be able to lift 25 lbs

Compensation

• Base salary: $65,000- $90,000, depending on experience
• Annual bonus target of approximately 20% of salary
• Incentive equity
• Car allowance plus a travel and entertainment budget
• Health insurance and benefits

The Role

We're building a new network of distributor partners across Florida, and you'll be on the ground making each one a success. You'll build the account universe from the ground up: chains, independents, bars, beach clubs, hotels and venues. You'll be there in person on the weekends and at the events where Florida drinks.

Responsibilities

• Build and maintain strong relationships with each of our Florida distributor partners and their sales teams
• Build SUNBOY's account universe across the state, onboarding and supporting new on- and off-premise accounts
• Grow and service chain accounts, including Publix: in-stocks, displays, programming and new placements
• Develop and execute a territory sales plan that hits volume, POD and new-account goals
• Run tastings, events and activations that build awareness and drive trial, especially in peak season
• Ride with distributor reps, run work-withs and blitzes, and keep SUNBOY top of mind in their book
• Oversee SUNBOY brand ambassadors in your market
• Report regularly on sales performance, market insights and competitor activity
• Attend industry trade shows and events to network and promote SUNBOY

The Ideal Candidate

• Friendly, confident, curious and outgoing
• Highly motivated and target driven. Obsessed, even.
• Excellent communication, negotiation and relationship skills
• 5+ years working with alcohol distributors and/or 5+ years of supplier-side experience
• Existing relationships in the Florida market strongly preferred
• Startup beverage brand experience

Requirements

• Must be 21 years of age or older
• Must live in Florida
• Must be willing to work weekends during peak selling seasons and staff events
• Must be willing to make SUNBOY top priority
• Must be enthusiastically willing to travel extensively within the territory
• Must work independently and manage time effectively in a remote environment
• Must have and maintain a working vehicle and a clean driving record
• Must be able to lift 25 lbs

Compensation

• Base salary: $65,000- $90,000, depending on experience
• Annual bonus target of approximately 20% of salary
• Incentive equity
• Car allowance plus a travel and entertainment budget
• Health insurance and benefits

The Role

You'll own SUNBOY's California business: driving sell-through at our big chain partners, holding distributor partners to a high bar on execution, and building our on- and off-premise account base from LA to San Diego and beyond. You'll be the face of SUNBOY in the market, from the buyer's office to the beach bar.

Responsibilities

• Build and maintain strong relationships with each of our California distributor partners and their sales teams, and hold them accountable to shared plans
• Drive sell-through at Target, Ralphs and other chain partners: in-stocks, displays, voids and programming
• Identify, target, onboard and support new on- and off-premise accounts, including retail stores, bars, restaurants and venues
• Develop and execute a territory sales plan that hits volume, POD and new-account goals
• Run tastings, events and activations, including stops on the SUNBOY mobile tour
• Ride with distributor reps, run work-withs and blitzes, and keep SUNBOY top of mind in their book
• Oversee SUNBOY brand ambassadors in your market
• Report regularly on sales performance, market insights and competitor activity
• Attend industry trade shows and events to network and promote SUNBOY

The Ideal Candidate

• Friendly, confident, curious and outgoing
• Highly motivated and target driven
• Excellent communication, negotiation and relationship skills
• 5+ years working with alcohol distributors and/or 5+ years of supplier-side experience
• Existing relationships in the Southern California market strongly preferred
• Startup beverage brand experience

Requirements

• Must be 21 years of age or older
• Must live in California
• Must be willing to make SUNBOY top priority
• Must be enthusiastically willing to travel extensively within the territory
• Must work independently and manage time effectively in a remote environment
• Must have and maintain a working vehicle and a clean driving record
• Must have night and weekend availability as needed
• Must be able to lift 25 lbs

Compensation

• Base salary: $65,000- $90,000, depending on experience
• Annual bonus target of approximately 20% of salary
• Incentive equity
• Car allowance plus a travel and entertainment budget
• Health insurance and benefits

The Role

You'll run SUNBOY's day-to-day social presence. That means talking with our community, keeping our channels on schedule, and shooting fun, scrappy content whenever the moment calls for it. It's a great first step for someone who wants to grow a career in beverage and brand marketing.

Responsibilities

• Manage our community across Instagram, TikTok and other channels: reply to comments and DMs, engage with fans, and flag anything the team should know
• Schedule and post the content we create, keeping a consistent, on-brand calendar
• Shoot and edit organic content (behind the scenes, events, product moments, trends) as time permits
• Repost and celebrate fans, retailers, bartenders and partners who share SUNBOY
• Track what's working and share simple weekly performance reports
• Support events, sampling and the SUNBOY mobile with on-site content when needed

The Ideal Candidate

• 0–2 years of experience; internships, freelance or your own accounts all count
• Native fluency in Instagram and TikTok, with a strong sense of what's funny, on-trend and on-brand
• Comfortable shooting and editing on a phone (CapCut, Canva or similar)
• Organized and reliable. Posts go out on time, every time.
• Friendly, positive and great at writing in a brand's voice
• Food, beverage or lifestyle brand interest a plus

Requirements

• Must be 21 years of age or older
• Some evening and weekend availability for events and timely community replies

Compensation

• $19.25/hour (about $40,000 per year at full-time hours), plus overtime pay for hours over 40 a week
• Room to grow in 2028, with the potential to earn equity
• Health insurance and benefits

The Role

SUNBOY is already on the shelves of the country's biggest retailers, including Target, Kroger, Whole Foods and H-E-B. You'll be SUNBOY's full-time voice with those partners: running the business review, earning programming and new placements, and making sure Sales, Distribution and Operations know exactly what's coming and how to execute it. You'll also open doors with hospitality groups, major venues, cruise lines, and airlines. For the major chains, you'll work alongside our small fractional national accounts team that helps with introductions and submissions.

Responsibilities

• Own SUNBOY's national and major regional chain accounts end to end, from category review through shelf, programming and reorders
• Lead line reviews, submissions, business reviews and annual planning with chain buyers and category managers
• Earn promotional programming, ad features, displays and expanded placements, and make sure they're executed
• Close the loop between chains and the field: communicate every authorization, mandate, reset date and promotion to Sales, Distribution and our distributors before it hits
• Track chain performance (PODs, velocity, in-stocks, voids) using scan data and retailer portals, and act fast on gaps
• Build and grow on-premise national accounts: restaurant and bar chains, hotels, stadiums and venues, cruise lines and airlines
• Map and prioritize the major regional chains in every SUNBOY market and build a plan to win them
• Own trade spend and promotional budgets by account and measure the return

The Ideal Candidate

• 7+ years in national or key account management in beer or beverage alcohol
• Existing buyer relationships at national and regional chains; on-premise national account experience a big plus
• Experience getting products into hospitality groups, cruise lines, airlines or travel retail is a strong plus
• Fluent in retailer data, data storytelling and the three-tier system
• Relentless about follow-through. Nothing slips, and nobody gets surprised.
• Startup or emerging brand experience a plus

Requirements

• Must be 21 years of age or older
• Willing to travel frequently to buyer meetings, line reviews and trade shows

Compensation

• Base salary: $80,000- $125,000, depending on experience
• Annual bonus target of approximately 15% of salary
• Incentive equity
• Travel and entertainment budget
• Health insurance and benefits

The Role

We have a beloved product, a brand people obsess over (and get tattoos of), and growth that's outrunning our marketing. We need a leader to define where SUNBOY goes next and to do much of the early work themselves. You'll set brand strategy, own the budget, and build the marketing team as we scale.

Responsibilities

• Own SUNBOY's brand strategy, positioning, voice and visual identity across every touchpoint
• Build the marketing plan and budget, and measure what's working: trial, velocity lift, awareness, ROI
• Get hands-on early: work directly with our designers to build, write, and ship assets while we build the team
• Lead trade marketing: programming, POS and promotions that help distributors and retailers sell more SUNBOY
• Own the strategy for experiential and field marketing including all events, sampling and sponsorships
• Oversee social, content, influencer, and our PR presence
• Partner with Sales and Key Accounts on chain programming, retailer activations and market launches
• Hire and lead freelancers and in-house marketers, including our Social Media Coordinator, events/activations lead, and designers
• Help lead innovation: new packs and line extensions, from concept to shelf

The Ideal Candidate

• 7+ years in marketing, including building or scaling the marketing function at an early-stage brand
• Beer or beverage alcohol experience strongly preferred
• A builder who still makes things: strong design and copy skills and the taste to know when something is right
• Fluent in trade marketing for alcohol and the three-tier system
• Fluent in consumer and digital marketing
• Scrappy and resourceful. You can do a lot with a little, and you know how to stretch a dollar.

Requirements

• Willing to travel to markets, events and trade shows
• Must be 21 years of age or older

Compensation

• Base salary: $80,000-$125,000, depending on experience
• Annual bonus target of approximately 15% of salary
• Incentive equity
• Health insurance and benefits

The Role

You'll own SUNBOY's external manufacturing across production, quality, inventory and warehousing. You'll be the primary liaison to our co-packers and 3PLs, step in during production runs, and use data to drive yield, cost and on-time performance. You'll work directly with our COO and partner closely with Sales and Finance.

Responsibilities

Co-packer oversight

• Serve as the primary liaison with our contract manufacturers and handle day-to-day production issues
• Evaluate, onboard and launch new co-manufacturing partners, including site visits and line trials
• Know each partner's equipment, capabilities and line constraints in depth
• Run the co-packer scorecard program: post-run performance reports, quarterly scorecards and corrective actions

Production and supply

• Translate sales forecasts into rolling production schedules
• Own materials ordering; source alternate suppliers when needed
• Support factory trials, new SKU launches and packaging transitions with product development

Quality and food safety

• Verify HACCP/GMP compliance during production
• Packaging checks for seam/seal integrity, fill volumes, carbonation, date coding, and label accuracy
• Sensory evaluation against approved standards before release
• Review and approve QA batch and release records; escalate deviations and close out CAPAs

Warehousing and inventory

• Manage 3PL relationships for raw materials and finished goods
• Evaluate, onboard and launch new warehousing partners
• Keep traceability audit-ready and recall-ready, with FIFO compliance, safety stock visibility and regular physical counts
• Outbound shipments to wholesale customers

Cost, KPIs and data

• Track yield, OEE, COGS per case and freight performance; drive down waste and cost-to-serve
• Own ERP/MRP configuration and master data, and build dashboards that guide inventory, sales and production decisions
• Lead weekly operations check-ins and monthly KPI review with Sales and Finance

What success looks like

• On-time production vs. plan of 95% or better
• First-pass yield of 98% or better
• Corrective actions closed in under 30 days
• COGS per case within 2% of budget
• Quarterly co-packer scorecards of 85% or better

The Ideal Candidate

• 6+ years in beverage operations, including co-manufacturer management and hands-on factory experience
• Working knowledge of batching, filler systems and thermal processing (tunnel pasteurization preferred)
• Track record of scaling external manufacturing partners
• Experience with MRP/ERP systems (Cin7 a bonus) and BI tools
• Bachelor's in Food Science, Engineering, Supply Chain or related field; MBA a plus
• Thrives in high-growth, resource-lean environments; leads with low ego and gets results without formal authority
• Beverage alcohol experience a plus

Requirements

• Must be 21 years of age or older
• Willing to travel 30% to co-packer and warehouse sites, including during live production runs

Compensation

• Base salary: $75,000- $105,000, depending on experience
• Annual bonus target of approximately 15% of salary
• Incentive equity
• Health insurance and benefits